What should you work on?

(Assuming you want to make a living at it.)

Let’s consider three essential factors: Aptitude, Interest, and Market, which you can remember with the word “AIM.

*AIM diagram by James Gurney

Here are three overlapping circles. One represents “What I’m good at,” the next represents “What I love doing,” and the third is “What someone will buy.” The three circles overlap in a central section marked “What…